Article Title :
The Possibility of Promoting Market Research in Education: An Indian Perspective

Author Name :
Vinit Ketan

Keyword :
Market Research, Indian Education, National Education Policy 2020, Educational Institutions, Strategic Planning

Publisher :
Politic India Publication

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Abstract :
This paper examines the increasing importance of market research in rapidly evolving education sector of India, influenced by a growing youth population, technological advancements, and the National Education Policy (NEP) 2020. It highlights how market research can guide decision-making, optimize resource allocation, and foster sustainable growth for educational institutions in a competitive landscape. The paper discusses the benefits, current adoption challenges, and potential pathways for promoting comprehensive market research practices in Indian education